Three Japanese teas. Three completely different personalities. From vibrant and umami-rich Matcha to deeply roasted Hojicha and naturally caffeine-free Mugicha, there is a Japanese tea for every kind of ritual.
Vibrant, smooth and naturally umami-rich.
Roasted, mellow and beautifully toasty.
Deeply roasted, refreshing and naturally caffeine-free.
01 · MATCHA
For the one who likes their tea vibrant.
Matcha is unmistakable. Its vivid green colour, silky texture and characteristic umami make it one of Japan's most distinctive teas. Unlike steeped tea, Matcha is whisked into water, so you enjoy the finely milled tea itself in every sip.
But Matcha does not have to mean just one kind of cup. The way you enjoy it can be just as personal as the tea itself.
Ceremonial Matcha
For the pure Matcha experience. Uji-grown and vibrant, with a smooth umami character.
Matcha Latte
For the creamy Matcha lover. Uji Matcha meets a real unsweetened milk blend for an easy latte ritual.
Culinary Matcha
For the Matcha experimenter. Made for lattes, smoothies, desserts and everything in between.
02 · HOJICHA
For the one who likes their tea toasty.
Hojicha takes a different path from Matcha. Instead of bright and grassy, it is warm, roasted and mellow.
The leaves are roasted, giving Hojicha its characteristic toasted aroma and comforting depth. It is the kind of tea that feels naturally suited to slower moments.
If your ideal cup leans towards nutty, warm and roasted rather than fresh and vegetal, Hojicha might be where your taste takes you.
03 · MUGICHA
For the one who wants roasted without the caffeine.
Made from roasted barley, Mugicha has a deep, toasted character that feels familiar yet completely different from traditional tea.
Naturally caffeine-free, it can be enjoyed throughout the day, whether you want something refreshing over ice or a warm, comforting cup.
Think roasted, refreshing and uncomplicated. This is the tea for those who want the ritual without the caffeine.
FIND YOUR CUP
So, which one sounds like you?
Your tea preference can say a lot about the kind of cup you reach for. Start with the feeling you want, then find the tea that fits.
Three Japanese teas. A cup for every mood.
From the vibrant character of Matcha to the comforting roast of Hojicha and the caffeine-free simplicity of Mugicha, Japanese tea offers more than one way to slow down and enjoy your cup.